Are Super Bowl Ads Worth It?

Are Super Bowl Ads Worth It?

Well, we know it will be the Chiefs and Eagles. But for us marketers, there are other big questions:  Are Super Bowl ads worth the price tag?  Is the publicity generated just by placing an ad worth more than the ad itself?  Are the ads for the masses, or for...
Should I focus on SEO or paid search for my website?

Should I focus on SEO or paid search for my website?

Search engine optimization (SEO) and paid search (PPC) are two primary forms of digital marketing used to drive traffic to websites. Both of these methods have their own advantages and disadvantages and their use should be determined by the specific needs of the...
What is Google’s Helpful Content Update?

What is Google’s Helpful Content Update?

Yet another update from Google! They announced Google’s helpful content update” that discredits unhelpful content written to rank high on search engines, sitewide. The update increases rankings for content written to provide value and with the user in...