Digital marketing is one of the fastest growing industries for the upcoming year. An essential part of any business in the 21st century, it lands at number seven on the Forbes list of, 25 Hottest and Fastest Growing Jobs, list. Popular marketing strategies across social media platforms change daily, while the goal of creating helpful and engaging content stays the same. With that in mind, here are the top five digital marketing trends of 2023, you need to know to help your business thrive in the new year.
Advertising with a purpose
Since the pandemic, consumers are becoming increasingly more health conscious, choosing to support charities and give back to their local communities. A great way to gain customer interest in your brand is to partner with local charities or causes. Advertising with a purpose allows you to create awareness for both businesses while highlighting your company values. Choosing a cause your customers can feel good about supporting is a great way to gain new business and lifelong customers.
We’ve already seen this trend become popular among fortune 500 companies like Starbucks and Amazon. Amazon donates 5% of its profits to charity annually through the Amazon Smile Fund. Starbucks creates different philanthropic opportunities for veterans, farmers, and college students. The company also gives back to various non-profit organizations worldwide through the Starbucks Foundation.
Short Videos
TikTok’s massive success and 1 billion users as of 2023, continue taking the world by storm. It is creating a demand for short 60-second videos across all social media platforms. Other sites like Instagram and Youtube are changing their algorithm strategy to focus on bite-sized videos to highlight within the new year.
We said it once and we will say it again, your business should be on TikTok! Engaging videos are an easy way to gain a larger following. The videos can cover a wide range of topics as long as they hook your audience within the first 10-15 seconds when average views are the highest. Using this strategy can create overnight success for businesses of all kinds.
Simple and Clear Messages
Simple, and clear messaging is an essential part of markeitng. It’s no surprise it is one of the many digital marketing trends of 2023. During endless hours of scrolling, consumers sort through thousands of posts. They want easy access to the most important information now. On average, consumers skip posts altogether if paragraphs are too long and relevant info isn’t given within the first few seconds of viewing.
The easiest way to get the most critical information to your customers is by keeping the message simple. You don’t need a long, drawn-out ad copy. A clear message will increase engagement and impressions while giving customers the necessary information.
Automated Integration v. Customer Experience
In 2023, it is nearly impossible to post organic content and receive high engagement. The cause is ever-changing algorithms that differ across each social media platform. So, how do you beat an algorithm to ensure that your content reaches the right people? Research. Look at competitors, search trending sounds/video concepts, and check your desired platform’s latest releases for additional insight into changes that may be important to your work.
It seems as though an algorithm’s decisions change daily about which content it will promote. If your brand sells clothes, you may get higher engagement than a more niche business. But that doesn’t mean it’s impossible to reach the right audience. You just have to play the game and create engaging content within the current algorithm restrictions.
User-Generated Content
User Generated Content (UGC) has been all over social media at the end of 2022 and is continuing into the beginning of 2023. UGC is any form of content created and distributed to brands by influencers and creative marketing professionals. Allowing businesses to take advantage of customer viewpoints while decreasing hours spent coming up with content to post on social media.
Futurety Digital is here to help! Stay up-to-date on all the latest digital marketing information on our Futurety Digital blog page! See any trends we missed? Share the digital marketing trend of 2023 you are most excited for with us below! By joining our newsletter, stay updated on the latest trends throughout the year.