How to get backlinks: five strategies for success

How to get backlinks: five strategies for success

Creating a strong online presence is essential for businesses to expand their reach and attract new customers. One of the most effective ways to boost your website’s visibility and drive traffic is by implementing a backlink strategy.  Backlinks, also known as...
Creating a zero click search strategy

Creating a zero click search strategy

How often do you search a query in Google and actually click a URL to learn more? Likely you find a solution to your question without clicking into any websites. Zero-click searches allow users to receive the information they need without requiring them to click...
The top five SEO myths to leave behind in 2023

The top five SEO myths to leave behind in 2023

Marketing and website optimization strategies are constantly evolving in order to maximize returns and profit. In order to make these changes, companies look at how customers are adapting and acquiring their information.  Recently, many customers prefer the...
Should I focus on SEO or paid search for my website?

Should I focus on SEO or paid search for my website?

Search engine optimization (SEO) and paid search (PPC) are two primary forms of digital marketing used to drive traffic to websites. Both of these methods have their own advantages and disadvantages and their use should be determined by the specific needs of the...
What is Google’s Helpful Content Update?

What is Google’s Helpful Content Update?

Yet another update from Google! They announced Google’s helpful content update” that discredits unhelpful content written to rank high on search engines, sitewide. The update increases rankings for content written to provide value and with the user in...
SEO Mistakes You Have Most Likely Made

SEO Mistakes You Have Most Likely Made

Mistakes are bound to happen, but correcting those mistakes are crucial. Throughout this blog, we will discuss some of the most common SEO mistakes you have likely made and tips on how to fix them.    Slow Site Speed Slow site speed can deter users from your site...