Should I focus on SEO or paid search for my website?

Should I focus on SEO or paid search for my website?

Search engine optimization (SEO) and paid search (PPC) are two primary forms of digital marketing used to drive traffic to websites. Both of these methods have their own advantages and disadvantages and their use should be determined by the specific needs of the...
What is Google’s Helpful Content Update?

What is Google’s Helpful Content Update?

Yet another update from Google! They announced Google’s helpful content update” that discredits unhelpful content written to rank high on search engines, sitewide. The update increases rankings for content written to provide value and with the user in...
SEO Mistakes You Have Most Likely Made

SEO Mistakes You Have Most Likely Made

Mistakes are bound to happen, but correcting those mistakes are crucial. Throughout this blog, we will discuss some of the most common SEO mistakes you have likely made and tips on how to fix them.    Slow Site Speed Slow site speed can deter users from your site...