It’s no secret that digital marketing is one of the most important aspects of business growth and success. Once you have a solid digital marketing strategy, you can use one of the many tools to help you grow your business. 

There are tools for everything involving digital marketing including software to help hone your SEO strategy and others to master your email campaigns. These tools are for businesses of all sizes and we all should take advantage of the convenience and expertise these tools offer.

Below is a list of our favorite tools in some of the most important digital marketing categories:

SEO and Core Web Vitals Management – Futurety Digital

Futurety Digital has researched Core Web Vitals since its initial announcement and serve two industries: premium brands where SEO is mission-critical to success and highly regulated industries for whom privacy and security is just as important as business success.

Andrew and Iulia discussing digital marketing tools

Futurety Digital works with various businesses in optimizing their SEO strategy. They optimize their Core Web Vitals metrics first which is essential to the SEO process of today and they’re happy to be one of the Core Web Vitals experts in the industry.

Futurety Digital offer customized plans since they’re experts in a variety of digital marketing fields. To take your business to the next level in digital marketing, check them out today!

Email Marketing – Mailchimp

Email marketing is not dead! It’s a great way to reach your audience and promote your brand and lead to business growth. Mailchimp is a great way to create custom email templates and build mailing lists to create and nurture an efficient email marketing plan. 

Mailchimp has different plans available for any type of business, small or large. They have a free version that’s great for businesses wanting just the basics, all the way up to a premium version with comparative reporting, multivariate testing and more!

Social Media Marketing – Hootsuite

Hootsuite is a great asset for people wanting one less thing on their mind. Hootsuite’s features are essential to managing your brand’s social media presence. You can look in on what people are saying about your brand based on simple keywords and be notified whenever you are mentioned by another user. In addition, you can keep an eye on your competitors. Hootsuite also allows you to schedule your social media posts in advance so you never miss an opportunity!

You can unlock more features based on your Hootsuite plan. Hootsuite offers a free, base plan perfect for testing out the platform. The plans move up to team, business and enterprise plan. The higher plans allows access to unlimited users, 50 social accounts, and more. 

Social Media Marketing – DollarEighty

DollarEighty is another social media marketing platform essential to business growth and success. This tool connects with your Instagram account to a third-party site where you can follow 10 hashtags in different sections and comment on the top nine posts within each of those hashtags.

Digital marketing tool, DollarEighty

This idea is from the mind of industry leader, Gary Vanynerchuk. His $1.80 theory is taking the internet by storm by helping people grow their businesses one comment at a time. This tool offers a great free version, but to unlock its full potential, subscribing to the premium version is recommended.

Graphic Design – Canva 

Canva is one of the most well known graphic design tools out there and its popularity is certainly warranted. The tool has a user-friendly approach and you can learn in how to use it in just a few minutes. It has a wide variety of design options and templates to fit your brand as well as freedom to edit anything and everything.

Canva’s pricing includes a free version perfect for new users. However, this plan is limited to only free elements, backgrounds, photos, etc. Canva’s pro plan offers an even wider variety of options, unlocking everything the tool has to offer as well as an unlimited number of brand kits available for easy edits. 

The tool also offers an enterprise plan available by contacting Canva directly.

Website Creation – WordPress

Out of all the website creation and management tools available, WordPress is our favorite by far. The software is user-friendly for those creating their first website and it holds a wide variety of plugins and customizable options to optimize UGX. In addition, the December 2021 WordPress update, WordPress 5.9, may boost your LCP Core Web Vital metric by up to 33%! Seeing as Core Web Vitals are going to completely change the SEO industry, you should look into switching to WordPress.

Wordpress is great for digital marketing

WordPress has several pricing options for whatever your website is for. Besides their free version, a user wanting a well-designed portfolio could benefit from the personal plan. For a freelancer, a premium subscription is what you’re looking for. Small businesses may want to look at the, you guessed it, the small business pricing plan and businesses wanting to use WordPress for their online stores, the eCommerce option is best.


There are many digital marketing tools that could lead to serious business growth, but researching these tools before committing to them is just as important.