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Google Ads vs Facebook Ads: Which Is Best?

Google Ads vs Facebook Ads: Which Is Best?

by Futurety Digital | Dec 16, 2021 | Digital Marketing

Before starting a paid marketing campaign, it’s important to choose the platform best suited for your business, so let’s break down the difference between Google Ads vs Facebook Ads. Each platform is unique in their own ways and provides different benefits and values....
What Does Facebook’s Ad Targeting Update Mean For Small Businesses?

What Does Facebook’s Ad Targeting Update Mean For Small Businesses?

by Futurety Digital | Nov 24, 2021 | Digital Marketing, Online Communication

Meta announced their first big update of 2022. Starting January 19, Facebook’s ad targeting update means removing several Detailed Targeting options for paid ads on Facebook that aren’t used or relate to topics users deem sensitive such as political affiliation,...
Facebook Ads vs Boosted Posts: What’s the Difference?

Facebook Ads vs Boosted Posts: What’s the Difference?

by Futurety Digital | Jul 28, 2021 | Digital Marketing

Many years ago, advertisers relied on billboards, print, and other traditional channels to get their message across. With the focus pivoting to online advertising, social media advertising is almost expected in order to remain competitive. If businesses decide to...
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