Looking to increase your organic website traffic in the new year? One of the most important, fundamental strategies you can implement to boost your rank in search listings is link building. It’s so important that even Google has come out and said creating backlinks is one of the most invaluable ranking signals.

In its simplest form, link building for search engine optimization (SEO) means getting websites with authority to link to your content because it’s useful, relevant and credible.

Search engines will be focusing on not only the number of links your site has but even the quality. Before diving into a full link building campaign, you need to understand what exactly makes a good link (or a bad link).

We’ve outlined four things to keep in mind while obtaining new links:

Authority of the site

In general, a link from a well-known online publication like The New York Times, The Wall Street Journal, or NPR will have a greater impact than a local blogger.

Authority of the page

One layer deeper than site authority, is the page authority. Links from authoritative pages pass more authority, or PageRank, to your site.

Relevancy of the site

Not only do you want high-quality links, but you also need to be sure the site you’re receiving a link from is relevant to your own. For example, if you’re a local restaurant, you wouldn’t want a link from a site about mechanical engineering.

Link position on the page

You want your link to be embedded in the body of the website. If the link is buried in the footer or sidebar, the link could mean less in the “eyes” of search engines.

Think you’re ready to launch your own link building campaign or still have a few questions? Let’s link up! Contact Futurety today to learn more about our SEO and digital marketing strategy services.