The Holiday season presents a huge opportunity for unique and engaging marketing strategies for your business. Taking advantage of holiday marketing can lead to an increased customer following and engagement post holiday season. Having an increased customer following and engagement can lead to boosted sales and brand awareness starting in the new year. Below are a few examples of why brand promotion post holiday season is so important.
Higher Demand
During the holiday season there is an increased demand for products and services as consumers are buying gifts for others as well as themselves. As individuals are more actively searching to purchase, brand promotion is crucial in creating an awareness during the spike in demand. As your business gains new followers during the holiday season, it is important to keep content flowing past the holiday season to all your new followers in order to keep them engaged and keep your new audience for the future.
Continued Demand
Consumer demand still exists during the post-holiday period. Many of your competitors do not use the post holiday season to advertise their brand, product or services which opens a unique door for increased brand promotion. If consumers are continuing to make purchases online after the holiday season and the competition has decreased, the businesses that are continuing advertising post holiday season will reap the benefits.
Maintain Brand Awareness
Like briefly mentioned above, companies who advertise heavily during the holiday season and then drop off the face of the earth leave the minds of their customers/followers. Post holiday advertising allows you to maintain your brand’s awareness and remain in the thoughts of your consumers minds. Experts believe that most consumers see around 4,000 to 10,000 ads each day and if you stop advertising, your business will be quickly forgotten about. Continuing brand awareness past the holidays allows your business to continue to build off the momentum rather than taking a break and taking multiple steps back.
Opportunity for Experimentation
With continued customer demand and less competition to buy digital ads, post holiday advertising provides an opportunity for your business to experiment with different forms of marketing. With potentially less competition running advertisements, post holiday marketing experimentation allows you to try different platforms and tactics to see what works and what doesn’t. Figuring out successful tactics you might have not considered allows you to increase your digital marketing repertoire.
Overview
Brand Awareness is vitally important post holiday season to set your business apart from the competition and keep your followers engaged in your content. Additional opportunities and ideas can also come from post holiday promotion. This is the time to keep the throttle down and gain an advantage over competition.