by Futurety Digital | Feb 1, 2023 | Digital Marketing
Well, we know it will be the Chiefs and Eagles. But for us marketers, there are other big questions: Are Super Bowl ads worth the price tag? Is the publicity generated just by placing an ad worth more than the ad itself? Are the ads for the masses, or for...
by Futurety Digital | Jun 27, 2022 | Digital Marketing
Inflation is on the rise and consumers are making more price conscious purchase decisions than before. We thought marketing during COVID-19 was the last time we would have to make big changes in our efforts for a while. Unfortunately, marketing during inflation proved...
by Futurety Digital | Mar 24, 2022 | Digital Marketing
New year, new rules? The fun (and frustrating!) thing about digital marketing is that the rules and trends are constantly evolving. It can be hard to stay up-to-date on what is important and what to focus on. Don’t worry, we’ve got you covered! Here are just a few of...
by Futurety Digital | Feb 2, 2022 | Digital Marketing
The Omicron variant is in full force right now and, with the unknown on the horizon in terms of shutdowns, let’s discuss how Omicron is affecting digital marketing. As digital marketers, we need to be on our toes at all times to make sure the strategy and spend is...
by Futurety Digital | Nov 24, 2021 | Digital Marketing, Online Communication
Meta announced their first big update of 2022. Starting January 19, Facebook’s ad targeting update means removing several Detailed Targeting options for paid ads on Facebook that aren’t used or relate to topics users deem sensitive such as political affiliation,...
