by Sarah Fitch | Dec 18, 2023 | Digital Marketing
Spotify Wrapped, Spotify’s annual December campaign, is a big part of the music streaming service’s marketing. This beloved cultural phenomenon is also an interactive experience. It enables users to revisit their listening habits from the past year,...
by Sarah Fitch | Oct 13, 2023 | Digital Marketing
Taylor Swift is one of the biggest stars of this generation both in her music and personal life. And now, she’s nearly broken the internet again just by going to a football game. The Taylor Swift and Travis Kelce dating rumors are running rampant and everyone is...
by Futurety Digital | Feb 1, 2023 | Digital Marketing
Well, we know it will be the Chiefs and Eagles. But for us marketers, there are other big questions: Are Super Bowl ads worth the price tag? Is the publicity generated just by placing an ad worth more than the ad itself? Are the ads for the masses, or for...
by Futurety Digital | Feb 2, 2022 | Digital Marketing
The Omicron variant is in full force right now and, with the unknown on the horizon in terms of shutdowns, let’s discuss how Omicron is affecting digital marketing. As digital marketers, we need to be on our toes at all times to make sure the strategy and spend is...