The Omicron variant is in full force right now and, with the unknown on the horizon in terms of shutdowns, let’s discuss how Omicron is affecting digital marketing. As digital marketers, we need to be on our toes at all times to make sure the strategy and spend is always consumer focused. Digital advertising has been on the rise since the start of the pandemic since shopping online has never been easier.. 

Here are just a few ways to set your brand apart:


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Be Different With Online Advertising

One of the best attributes you can have during this time of unknown is to be different. With more reluctance to go in person, online advertising is vital. Because of this, competition is at an all time high. Personalizing ads, narrowing your target audience and promoting why your brand is different from competitors is key to having success in standing out. 

Personalized ads plus eye-catching imagery equals compelling and strong content that reflects your brand. Narrowing your target audience is important as it gets your personalized ads in front of an audience that would most likely convert. 


Get Creative With Your Digital Marketing

Consumers are likely to spend more time online as Omicron is taking over. Using unique platforms can help you get in front of a different audience. Google, Facebook, and LinkedIn are the typical ad platforms but Reddit, TikTok, and many others are unique ways to expand your reach.

TikTok, for example, is extremely popular so getting creative with platform choices is only half the opportunity. Creating fun and engaging videos could positively influence your business while also being different and being memorable. If you need anymore convincing as to why you need to be on TikTok, check out our benefits of TikTok article.

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Be Ready To Change Your Digital Marketing Strategy

With the unknown upon us, being ready to change on the fly is important as we navigate unexplored waters. Being able to change is one thing, but being able to change in a timely manner is vital.

Just remember it is not just your business being affected, but everyone’s business is needing to change on the fly when the time comes. Being one of the first to change and willing to change creates a competitive advantage. 


Omicron is here and nobody is sure for how long. Adapting and embracing the unknown is what will make your business and digital marketing strategies successful. As Omicron continues affecting digital marketing, plans and strategies become clearer. 
Change can be scary but knowing there is help can be a relief. Futurety Digital is on top of all the changing trends that Omicron is throwing at the marketing world. Contact us to learn more and stay up-to-date with our content.