Hitting the Ground Running with Email Marketing
Automated Email Marketing and Campaign Management Case Study
With a growing following on Instagram, Mik needed to find creative ways to engage her following on other online platforms to increase awareness and sales of the HIIT30 program.
Through strategic email marketing, Mik and the Health Undefined brand were able to reconnect with a previously unengaged audience and continue to grow her subscriber base.
Connecting with past-purchasers through a re-engagement campaign was highly successful, with a whopping 66.8% open rate and a 22% click-through rate, proving Mik and her products are still highly relevant to an audience who was previously not engaged.
Automated Drip Campaign
Some of the best performing emails are the ones introducing customers to the HIIT30 program and giving them a better understanding of it, its community, and Mik’s philosophy around food, exercise, and body image. This automated drip campaign is central in keeping customers motivated to work out every week and finish the program within 30 days. This is reflected in the open rates of over 90% and click through rates reaching 77%.
36% – 90%
2.1% – 77.7%
Another successful email campaign showcased Mik’s recent blog articles, which drove a 2.3% click through rate. The subject line, Keeping busy, happy, and healthy while staying home, reflected the relevant, feel-good content Mik is known for driving a 24% open rate.