Hondros College of Real Estate

Search Engine Optimization and Tailored Content Development

Hondros College logo

THE BUSINESS

Hondros College is a professional education provider based in Westerville, Ohio. As part of Hondros Education Group, Hondros College offers online and in-classroom courses, exam prep solutions, and textbooks for the real estate, mortgage, appraisal, insurance, and home inspection industries.

THE PROBLEM

Hondros College has positioned itself as a top provider of high-quality real estate education in the state of Ohio. Hondros College wanted to increase its brand visibility in other states while showcasing their course offerings for students in those states.

THE SOLUTION

To achieve this goal, Futurety implemented a comprehensive SEO strategy. They audited the site’s SEO health, analyzed current traffic and user engagement, and collaborated with the Hondros College team to identify popular search keywords. Futurety updated titles, meta descriptions, on-page copy, and blog content for relevant initiatives. They also revised image alt-text for priority pages such as real estate education, appraisal, blog, and contact pages. Additionally, Futurety offered recommendations for URL structure and user experience to guide future content development.

THE RESULTS

Following project completion, Hondros College’s website saw year-over-year increases in overall traffic acquired through organic Google searches. Organic Google traffic from target states also increased year-over-year.

All Traffic Percentage Change

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Increase in Users

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Increase in New Users

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Increase in Sessions

Key States Percentage Change

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Increase in Users

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Increase in New Users

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Increase in Sessions